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Advertising Standards Slip

1/30/2014

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Last night we complained about the ASA decision to ban the Scottish Nice Way Code advert, as described at:
http://news.stv.tv/scotland/262030-cycling-scotland-advert-that-showed-cyclist-without-helmet-banned-by-asa/

The ad had a lot of complaints from cycling groups for not asserting cyclists rights enough, and your decision gives a clear message that cycling is dangerous and we should not be entitled to share the road.
 
Cyclists in Holland do not wear helmets because drivers give them room, respect and responsibility to share the road. Your ban flies in the face of gradual progress for healthy, sustainable travel.

At mid day today, 30th January 2014, the ASA rescinded the ban! 
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    Just some snaps taken in one hour from a cafe in a working class road in Berlin. Why do they cycle so much?

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    Ben was a courier in London when he met the door in the story. Happy to race round Marble Arch, he doesn't like cycling down the Middlewich Road.

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